Seda Dealers

The kayaking industry continues to consolidate, with big manufacturers selling to big stores and smaller companies working with more specialized shops.   Seda worked with a small group of focused, experienced shops on the west coast, as well as selling directly to individuals and outfitters for many years.

As ownership and customer demand changed, Seda elected to move to a direct sale approach.

We found that even the biggest paddle shops no longer wanted to:

• Carry inventory, every boat was special order
• Do demos on the water
• Offer service or repair

This led to a bit of a paradox, it's hard to sell an expensive boat without trying it, but the internet led to a habit of trying boats at one shop then chasing the cheapest boat available on-line, which led to shops doing less demos and to stop carrying inventory.

At our location in Chula Vista we usually have a few boats to see, and are happy to answer questions about any of our line,